Thanksgiving weekend I found myself in a long line at the movie theater, waiting to see the newest Disney princess flick, Frozen. So much of the movie buzz was about whether boys would watch a “princess movie.” Conventional marketing wisdom has been that girls will watch movies about boys, but boys won’t watch movies about girls. I saw it with a ready-made focus group—five boys ranging from preschool to pre-teen. Their reviews were glowing (“awesome!” “hilarious!” “the snowman said ‘butt’!”) and had nothing to do with the gender of the main characters. But let’s get real: on day 7 of a 10-day school break, none of us were that picky.
So what is it about “girl movies” that boys supposedly find so unappealing?
My guess? The girl protagonists we are used to being served up are just boring. It’s not their fault—they have been imprisoned in the towering failure…
View original post 434 more words